Did you notice this?  I think this is great that Bass Fishing was included into a SuperBowl Ad by ESPN, obviously they have vested interest in this, but all in all I think its great for the sport.

Too bad he didn't too set the hook or work a bass into the shoot, maybe it would have been more memorable that way.
 

Most of the people attending my SuperBowl party thought I was weird for pointing it out and even worse that I rewinded it with DVR and subjected them to the replay.  Oh well....
Speaking of commercials, Skeet & Ike are in another entertaining commercial for Gulp, very funny.  Here is a link to a story where you can watch the Saltwater version of the commercial.

www.richlindgren.com