Secret Weapon revolutionized spinnerbait fishing to save you space, time, weight, and money.

Secret Weapon precision hand-crafted spinnerbaits combine in-line spinning lures’ enticing sound and flash with the snag-resistant qualities of the safety-pin frame. Because each Secret Weapon Spinnerbait moves and sounds different in the water, its unique acoustic signature attracts more bass, musky, northern pike, redfish, snook, and other predatory fresh- and saltwater species than other spinnerbaits.

Secret Weapon spinnerbaits hook and land more fish. Look closely and the first thing you notice — no swivel and split rings! Free-floating, in-line blades improve tracking and reduce rollover on rapid retrieves. Blade attachments swing free to clear the hook point on strikes. The frame and blades of first-generation spinnerbaits can actually interfere with hook-ups.

Secret Weapon’s beautiful, powder-coated, chip-resistant minnow-profile heads slip through vegetation and brush. Mustad Ultra Point, Extra-long hooks, heavy-gauge stainless steel wire frames, and top-quality silicone skirts hold up well fish after fish, season after season.

Secret Weapon spinnerbaits surpass every other spinnerbait in the world, offering unparalleled value. Universal “Quick-Clip” blade attachments provide versatility and flexibility in lure presentation never before achieved in spinnerbait fishing. Blades are interchangeable with other lures in the Secret Weapon Innobait™ Tackle System. A few spinnerbait bodies and a handful of blades replace many heavy tackleboxes of conventional spinnerbaits.